The Best Words Win
Messaging Strategy & Communications Coaching
Presenting A World Of Unique Travel
Experiences
The Only
In Japan Blog
Whether they be culture hounds, adventure seekers, foodies or pop culture aficionados – the blog created a way to help travelers begin exploring Japan's tourism offerings.
SITUATION
Japan National Tourism Organization tapped us to inspire American travelers to explore Japan’s version of their own interests. Whether they be culture hounds, adventure seekers, foodies, or pop culture aficionados – JNTO wanted to create a way to help travelers begin exploring what Japan had to offer.
SOLUTION
japan.travel.us portal. With this platform, we’re able to present activities travelers find unique to Japan across many relevant categories — from outdoor adventures and cultural heritage, to modern art, architecture and pop culture.
RESULTS
With constant fresh content and unique promotions, JNTO saw a huge increase in customer engagement on their website, including 231,000 unique visitors to the Only in Japan blog. We’ve also seen a 150% increase in passionately engaged social media fans.
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